TOURIST SATISFACTION ON CULTURE EVENT: THE CASE OF PACU JAWI (COW RACING) IN WEST SUMATRA, INDONESIA

The purpose of this research is to test the event visitor loyalty model. by testing a model that connects festival quality, festival value and satisfaction with the festival with a sample of 132 tourists, 132 questionnaires with 25 research statements. Applying structural equation modeling, then ana...

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Bibliographic Details
Published inInternational journal of organizational innovation Vol. 12; no. 4; pp. 150 - 159
Main Authors Hidayat, Taufik, Hu, Chih-Pei, Chang, Yan-Yi, Tsai, Yao-Hsu
Format Journal Article
LanguageEnglish
Published Hobe Sound International Association of Organizational Innovation 01.04.2020
Subjects
Consumption
Culture
Festivals
Quality
Questionnaires
Structural equation modeling
Tourist attractions
Traditions
Validity
Variables
Sumatra
Indonesia
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Summary:The purpose of this research is to test the event visitor loyalty model. by testing a model that connects festival quality, festival value and satisfaction with the festival with a sample of 132 tourists, 132 questionnaires with 25 research statements. Applying structural equation modeling, then analyzing data using SMART PLS, the findings show that the festival value variable influences satisfaction with the festival, while the quality of the event does not significantly affect satisfaction.
ISSN:1943-1813