SERENDIPITY AND ENTREPRENEURIAL MARKETING IN FAST GROWTH FIRMS: EVIDENCE FROM IRAN

Studies have predominantly conceptualized growth in terms of "change in amount" (e.g. size, employees, assets, export, number of products, market share, etc.) as opposed to the process of change and necessary factors for growth (Davidsson et al., 2005; Penrose, 1995). Dynamic environments...

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Bibliographic Details
Published inICSB World Conference Proceedings pp. 1 - 5
Main Authors MirVahedi, Saeed, Morrish, Sussie C
Format Conference Proceeding
LanguageEnglish
Published Washington International Council for Small Business (ICSB) 01.01.2019
Subjects
Cluster analysis
Entrepreneurs
Entrepreneurship
Market shares
Marketing
Optimism
Serendipity
Studies
Success
Iran
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Summary:Studies have predominantly conceptualized growth in terms of "change in amount" (e.g. size, employees, assets, export, number of products, market share, etc.) as opposed to the process of change and necessary factors for growth (Davidsson et al., 2005; Penrose, 1995). Dynamic environments can create bigger opportunities for entrepreneurs and growth is a function of entrepreneurs' motivation and market opportunities especially in niche markets for small firms (Wiklund and Shepherd 2003). Following Storey's (2011) OC theory and Coad et al.'s (2012) study based on Gambler's Ruin theory, chance is regarded as an integral part of entrepreneurship and its role in optimism and entrepreneur motivation to continue the business should not be ignored. Methodology Our study explored the main elements of fast growth in Iranian firms using multiple case study design (Eisenhardt 1989; Yin 2009).