Editorial

This issue covers eight articles and one book review concerned with business and administration in Asian countries. The first article titled ‘Extended UTAUT2 Model on factors influencing of Mobile Commerce Acceptance in Yangon, Myanmar’ attempts to investigate the factors influencing Mobile Commerce...

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Bibliographic Details
Published inAU-GSB E-Journal Vol. 12; no. 2
Main Author Dowpiset, Kitikorn
Format Journal Article
LanguageEnglish
Published Bangkok Assumption University Press 01.01.2019
Subjects
Millennials
Mobile commerce
Myanmar (Burma)
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Summary:This issue covers eight articles and one book review concerned with business and administration in Asian countries. The first article titled ‘Extended UTAUT2 Model on factors influencing of Mobile Commerce Acceptance in Yangon, Myanmar’ attempts to investigate the factors influencing Mobile Commerce acceptance in Yangon, Myanmar and examines the differences in acceptance level among three generation groups (Generation X, Generation Y and Generation Y). The two extended variables such as disturbance concerns negatively significantly, and perceived trust positively significantly influence the behavioral intention towards M-Commerce acceptance.
ISSN:1906-3296