Successful and unsuccessful exporters from developing countr

Past research has identified several organizational, managerial, relationship-related and external variables as playing a role in determining the success or failure of a firm's export marketing activities. However, most of this research has been conducted using samples from the developed world....

Full description

Saved in:
Bibliographic Details
Published inEuropean journal of marketing Vol. 28; no. 12; p. 19
Main Author Das, Mallika
Format Journal Article
LanguageEnglish
Published Bradford Emerald Group Publishing Limited 01.12.1994
Subjects
Developing countries
Emerging markets
Exports
International trade
LDCs
Marketing
Statistical analysis
Studies
Online AccessGet full text

Cover

More Information
Summary:Past research has identified several organizational, managerial, relationship-related and external variables as playing a role in determining the success or failure of a firm's export marketing activities. However, most of this research has been conducted using samples from the developed world. A study attempts to differentiate between successful and unsuccessful exporters from a developing country (LDC). Findings indicate that characteristics of the industry, nature of the product (industrial/consumer), destination of exports and managerial variables are significant discriminators of success in a developing-country context. Future studies would need to examine exporting from other LDCs. Examining the buyer-seller relationship from both the exporter's and the importer's perspectives would add further insights into the export activities of LDC-based firms.
ISSN:0309-0566
1758-7123