The impact of advertising and promotion on purchase decision, sales and profitability of FMCG's (personal care) sector of Pakistan: Case study of Gillette Limited Pakistan and Treet Corporation limited Pakistan

The FMCG is the largest selling sector of Pakistan. This thesis discussion is about the FMCG's (personal care) industry of Pakistan, in last few years this sector has increased the growth rapidly which is a good thing. This research is the discussion over the impact of advertisement and promoti...

Full description

Saved in:
Bibliographic Details
Published inJournal of engineering and economic development Vol. 6; no. 1; pp. 1 - 22
Main Authors Warraich, Humayoon Arshad, Ali, Tahir
Format Journal Article
LanguageEnglish
Published Beverly Hills Global Strategic Management Inc 01.01.2020
Subjects
Advertising
Advertising expenditures
Annual reports
Consumer attitudes
Consumer behavior
Consumers
Customers
Data collection
Decision analysis
Economic impact
Electronic commerce
Fast moving consumer goods
Financial performance
Hypotheses
Independent variables
Internet
Personal care industry
Personal grooming
Product choice
Product lines
Profitability
Questionnaires
R&D
Research & development
Research methodology
Sales
Shopping
Social networks
Stock exchanges
Websites
Pakistan
Online AccessGet full text

Cover

More Information
Summary:The FMCG is the largest selling sector of Pakistan. This thesis discussion is about the FMCG's (personal care) industry of Pakistan, in last few years this sector has increased the growth rapidly which is a good thing. This research is the discussion over the impact of advertisement and promotion on the purchase decision and impact on sale and profitability. In order to analyze the issue, data is collected from various official documents provided by the government websites, the financial reports of the selected organization and also view point of population (customer) of both companies from Karachi (Pakistan). It has been listed both companies on Pakistan stock exchange, Gillette Limited Pakistan and Treet Corporation Limited, they are both competitors. These both companies are putting their efforts in order to get population (customer) attention through the advertisement and promotion. These both companies increase their expense on advertising and promotion, which has significant impact on industry.
ISSN:2333-0325
2333-0333