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Using a research technique that combines a quantitative method adapted from linguistic science and conventional qualitative methods, consumers' understanding of key terms - primary care vs. family care, hospital vs. medical center, and aesthetic vs. cosmetic - used in names for health care serv...
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Published in | Marketing health services Vol. 18; no. 2; p. 4 |
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Main Authors | , |
Format | Magazine Article |
Language | English |
Published |
Chicago
American Marketing Association
01.07.1998
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Subjects | |
Online Access | Get full text |
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Summary: | Using a research technique that combines a quantitative method adapted from linguistic science and conventional qualitative methods, consumers' understanding of key terms - primary care vs. family care, hospital vs. medical center, and aesthetic vs. cosmetic - used in names for health care services is explored. The results reveal semantic differences that clearly point to names that optimally position these medical services in the local and regional marketplace. |
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ISSN: | 1094-1304 |