Wanted: "A little marketing"
Mayo's Department of Conceptual Surgery is well-respected in the professional community locally, nationally, and internationally. However, an international reputation has not been adequate to insulate the department from pressures of the regional marketplace, where competition and public policy...
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Published in | Marketing health services Vol. 14; no. 2; p. 40 |
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Main Author | |
Format | Magazine Article |
Language | English |
Published |
Boone
American Marketing Association
01.07.1994
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Subjects | |
Online Access | Get full text |
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Summary: | Mayo's Department of Conceptual Surgery is well-respected in the professional community locally, nationally, and internationally. However, an international reputation has not been adequate to insulate the department from pressures of the regional marketplace, where competition and public policy are combining to produce a double threat. Over the past 3 years, the surgical cases in the department of conceptual surgery leveled off or even dropped a little. This drop in activity caused concern in the department. The younger surgeons, who generally were the most concerned, wanted to capture the attention of the upstream departments within the group practice. This younger contingent started agitating for a little marketing. Having seen the University of Iowa conceptual brochure, they wanted one too. This case illustrates the complexity of the political and planning issues inherent in health care marketing. |
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ISSN: | 1094-1304 |