Guest editorial

[...]this new paradigm extends many areas of food marketing research, with widespread applicability in the promotion of a new healthy eating system based on the pleasure derived from food experiences throughout the five hierarchal human needs. The authors extend present works on food sharing and foo...

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Bibliographic Details
Published inQualitative market research Vol. 22; no. 4; pp. 525 - 529
Main Authors Batat, Wided, Peter, Paula C
Format Journal Article
LanguageEnglish
Published Bradford Emerald Group Publishing Limited 01.10.2019
Subjects
Coffee
Consumers
Consumption
Culture
Eating behavior
Food
Globalization
Marketing
Nutrition
Social marketing
Socialization
Startups
Trends
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Summary:[...]this new paradigm extends many areas of food marketing research, with widespread applicability in the promotion of a new healthy eating system based on the pleasure derived from food experiences throughout the five hierarchal human needs. The authors extend present works on food sharing and food socialization by defining social food pleasure as: […] the enjoyment derived from the acts of sharing food experiences offline, online, and for society at large, that positively contributes to consumers’ overall pleasure and satisfaction with consumer’s food consumption. [...]they identify three key contexts of applications of social food pleasure. [...]examining constraints and obstacles related to the adoption of experiential and pleasurable eating and drinking among consumers, and its promotion by the food and drink industry and policymakers. [...]this special issue will hopefully lead to new concepts that will challenge our understanding of the experiential pleasure of food and drinking, and its contribution to food health, and to individual and social well-being.
ISSN:1352-2752
1758-7646
DOI:10.1108/QMR-09-2019-189