Family Decision-Making Theory: An Overview and Assessment ABSTRACT

Because the majority of the American population presently lives within family structures, this area is one of vital concern to marketers. The purpose of this article is to review the present state of research in family decision making and to provide suggestion's for future research.

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Bibliographic Details
Published inPsychology & marketing Vol. 10; no. 2; p. 81
Main Authors Conway Lackman, Lanasa, John M
Format Journal Article
LanguageEnglish
Published New York Wiley Periodicals Inc 01.03.1993
Subjects
Conflict resolution
Decision making
Families & family life
Husbands
Influence
Problem solving
Roles
Wives
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Summary:Because the majority of the American population presently lives within family structures, this area is one of vital concern to marketers. The purpose of this article is to review the present state of research in family decision making and to provide suggestion's for future research.
ISSN:0742-6046
1520-6793