Getting the Most from CRMs
[...]test messages do not have to be blasted to an entire mailing list. Using Data to Make Decisions and Set Priorities The data collected in CRMs can correct assumptions and help make big decisions-like identifying prospective students who drift away during the recruitment process-and small decisio...
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Published in | International educator (Washington, D.C.) Vol. 28; no. 5; pp. 42 - 43 |
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Main Author | |
Format | Magazine Article |
Language | English |
Published |
Washington
NAFSA : ASSOCIATION OF INTERNATIONAL EDUCATORS
01.09.2019
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Subjects | |
Online Access | Get full text |
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Summary: | [...]test messages do not have to be blasted to an entire mailing list. Using Data to Make Decisions and Set Priorities The data collected in CRMs can correct assumptions and help make big decisions-like identifying prospective students who drift away during the recruitment process-and small decisions, like dates and times. "If I see a student hasn't engaged with us in several months, that's a cue that we need to be more proactive in following up." Because CRMs allow managers to track how long it takes a student to go through the recruitment and enrollment process, they can also identify bottlenecks. |
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ISSN: | 1059-4221 |