Getting the Most from CRMs

[...]test messages do not have to be blasted to an entire mailing list. Using Data to Make Decisions and Set Priorities The data collected in CRMs can correct assumptions and help make big decisions-like identifying prospective students who drift away during the recruitment process-and small decisio...

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Bibliographic Details
Published inInternational educator (Washington, D.C.) Vol. 28; no. 5; pp. 42 - 43
Main Author Gallagher, John
Format Magazine Article
LanguageEnglish
Published Washington NAFSA : ASSOCIATION OF INTERNATIONAL EDUCATORS 01.09.2019
Subjects
Automation
Electronic mail systems
Enrollments
International Education
Orientation Materials
Outcomes of Education
Recruitment
Seminars
Students
United States > US
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Summary:[...]test messages do not have to be blasted to an entire mailing list. Using Data to Make Decisions and Set Priorities The data collected in CRMs can correct assumptions and help make big decisions-like identifying prospective students who drift away during the recruitment process-and small decisions, like dates and times. "If I see a student hasn't engaged with us in several months, that's a cue that we need to be more proactive in following up." Because CRMs allow managers to track how long it takes a student to go through the recruitment and enrollment process, they can also identify bottlenecks.
ISSN:1059-4221