Knowledge transfer for the social era within journalistic organisations. A study of Spanish cases

Introduction: Fluid knowledge transfer is essential to for the transmission of best practices and for improving organizational performance. In the media sector, which several authors consider to be a "high risk" industry, this process is even more important because it increases the innovat...

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Bibliographic Details
Published inRevista Latina de Comunicación Social no. 74; pp. 1154 - 1172
Main Authors Valero-Pastor, José María, Prieto, Miguel Carvajal
Format Journal Article
LanguageEnglish
Published Tenerife Laboratorio de Technologías de la Informaciò y Nuevos Análisis, LATINA, de la Universidad de La Laguna 01.01.2019
EditionEnglish ed.
Subjects
Changing environments
Competitive advantage
Diachronic analysis
Educational technology
Innovations
Journalism
Knowledge management
News media
Objectives
Professionals
Studies
Technological change
Workload
Workloads
New York
Chicago Illinois
Spain
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Summary:Introduction: Fluid knowledge transfer is essential to for the transmission of best practices and for improving organizational performance. In the media sector, which several authors consider to be a "high risk" industry, this process is even more important because it increases the innovative strength of the organisational culture and allows professionals to become aware of the need to adapt themselves to the changing environment. Methods: This paper uses non-participant observation and interviews with the heads of knowledge transfer of four Spanish news media companies -El Confidencial, Vocento, Civio and Weblogs SL- to explore the importance they give to knowledge transfer, the methods they use to achieve it as well as the barriers and drivers they encounter in the process. Results and discussion: The results confirm that the knowledge transfer mechanisms and conditions detected within the media companies under study, such as workload, usefulness attributed to knowledge and sender-receiver trust, are similar to those existing in international industries.
DOI:10.4185/RLCS-2019-1376en