Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships / The Handbook of Strategic Public Relations & Integrated Communications

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships, by Tom Duncan and Sandra Moriarty, and The Handbook of Strategic Public Relations & Integrated Communications, edited by Clarke L. Caywood, are reviewed.

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Bibliographic Details
Published inPublic Relations Review Vol. 24; no. 1; p. 112
Main Author Newsom, Doug
Format Book Review
LanguageEnglish
Published Silver Spring Elsevier Science Ltd 01.04.1998
Subjects
Communication
Handbooks
Integrated marketing
Nonfiction
Public relations
Shareholder relations
Stakeholders
United States > US
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Summary:Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships, by Tom Duncan and Sandra Moriarty, and The Handbook of Strategic Public Relations & Integrated Communications, edited by Clarke L. Caywood, are reviewed.
ISSN:0363-8111
1873-4537