How PR people distribute--and the media prefer to receive--news releases and other public relations information: The myths vs. the reality

Despite the Internet, despite the development of CDs, and despite the onset of web casting, most public relations agencies and departments continue to use print and press kits even when they have companion electronic versions. And they do so for good reason. The bulk of PR printing continues to be p...

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Bibliographic Details
Published inPublic relations quarterly Vol. 46; no. 3; p. 15
Main Author Cantelmo, Daniel P
Format Magazine Article
LanguageEnglish
Published Rhinebeck Public Relations Quarterly 01.10.2001
Subjects
Advantages
Electronic mail systems
Internet
Media
Press releases
Public relations
Public relations agencies
Reporters
United States > US
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Summary:Despite the Internet, despite the development of CDs, and despite the onset of web casting, most public relations agencies and departments continue to use print and press kits even when they have companion electronic versions. And they do so for good reason. The bulk of PR printing continues to be press releases. Thousands are distributed every day to the more than 50,000 media in the US that need them in order to keep up with what is happening in business, government and the nonprofit sector. Also, media surveys consistently show that the media prefer to receive unsolicited material that is not urgent or time sensitive first via mail, second via fax, and third via e-mail.
ISSN:0033-3700