PARQUER ET MARQUER LES PRODUITS, OU COMMENT GÉRER LE TERRITOIRE DU PETIT COMMERCE (ÉTATS-UNIS, 1929-1959)

How is it possible to assign a place (physical or virtual) to rights of property, while simultaneously organizing their exchange and circulation on the market place? By means of a systematic reading of the American journal Progressive Grocer (1929-1959), this study shows the market professionals sol...

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Bibliographic Details
Published inEntreprises et histoire (Paris) no. 53; p. 34
Main Author Cochoy, Franck
Format Journal Article
LanguageFrench
Published Paris Editions ESKA 01.12.2008
Subjects
Control theory
Intellectual property
Ownership
Property rights
France
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Summary:How is it possible to assign a place (physical or virtual) to rights of property, while simultaneously organizing their exchange and circulation on the market place? By means of a systematic reading of the American journal Progressive Grocer (1929-1959), this study shows the market professionals solved this problem with a twofold strategy of containing and naming the products. This strategy entails, first, the marking of limits but also the placing of recognizable signs between the street and the shop (the frame of the window and the name of the shop). Second, it entails marking the boundary between the consumer and the product by labeling the product on the surface of the package. The same strategy is advances by the technical layout of the commercial arena, including turnstiles, shopping carts, rails, dividing bars and cash registers, and how they facilitate the circulation of people and things. [PUB ABSTRACT]
ISSN:1161-2770
2100-9864