Lectura y aprendizaje informal en YouTube: El booktuber

• Published in: Comunicar (Huelva, Spain) Vol. 27; no. 59; pp. 95 - 104
• Main Authors: Vizcaíno-Verdú, Arantxa, Contreras-Pulido, Paloma, Guzmán-Franco, María-Dolores
• Format: Journal Article
• Language: Spanish
• Published: Huelva Grupo Comunicar 01.01.2019
• Edition: Spanish ed.
• Subjects: Content analysis; Culture; Digital media; Educational Trends; Informal Education; Internet; Learning; Literacy; Literature Reviews; Media Literacy; Social networks; Social research; Web 2.0; Young Adults; Youth
• DOI: 10.3916/C59-2019-09
• ISSN: 1134-3478

ABSTRACT The digital era has perpetuated new pedagogies of collective participation in networks that requires reflection in the conventional education area, because of YouTube, as audiovisual platform of outstanding international recognition, concentrates an extensive repertoire of informal learning practices among young people. In order to deepen the reasons why youth reads currently, we developed a literature review starting with the transmedia literacy concept evaluating narrative and aesthetic competences and applying a content analysis and a case study that collects channels of two Spanish booktubers with high impact and community: Results discern an affinity space linked to the opinion of peers that promotes reading and writing, and the ability to interpret, describe, compare and reflect about the literary context. Transmedia literacy, YouTube, informal learning, media literacy, social networks, books, participative culture, young people. 1.Introducción y estado de la cuestión El ciberespacio y la era digital han perpetuado nuevas pedagogías colectivas construidas sobre la reorganización de los hábitos y costumbres sociales en un contexto económico colaborativo protagonizado por Internet, la conexión entre redes y recursos, la interacción, y la apertura e inclusión social (Del-Fresno-García, 2011).