Key Words for Digital Transformation

Michelman interviews Adobe chairman and CEO Shantanu Narayen. Narayen shares, among other things, his thoughts on nine key words -- creativity, artificial intelligence, platforms, experiences, expectations, uncertainty, risk, voice, and communication -- related to Adobe's journey.

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Bibliographic Details
Published inMIT Sloan management review Vol. 60; no. 2; pp. 1 - 7
Main Author Michelman, Paul
Format Journal Article
LanguageEnglish
Published Cambridge Massachusetts Institute of Technology, Cambridge, MA 01.01.2019
Subjects
Business growth
Chief executive officers
Creativity
Customers
Empowerment
Hypotheses
Market shares
Narayen, Shantanu
Software
Software industry
Subscriptions
Technology adoption
United States > US
Online AccessGet full text

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Summary:Michelman interviews Adobe chairman and CEO Shantanu Narayen. Narayen shares, among other things, his thoughts on nine key words -- creativity, artificial intelligence, platforms, experiences, expectations, uncertainty, risk, voice, and communication -- related to Adobe's journey.
ISSN:1532-9194