Market Opportunity for Goat and Lamb Meat in the Southeastern US

The US imports a huge quantity of frozen meat (goat and lamb) each year. However, the local producers usually find the marketing of their animals and animal products as one of the major challenges in the rural areas. The objective of this study was to assess the market opportunity for goat and lamb...

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Bibliographic Details
Published inJournal of animal science Vol. 96; pp. 195 - 196
Main Authors Karki, L, Karki, U, Mendreddy, S, Poudel, S, Bhattrai, S
Format Journal Article
LanguageEnglish
Published Champaign Oxford University Press 01.12.2018
Subjects
Animal products
Demand
Food chains
Food supply
Goats
Imports
Lamb
Market analysis
Marketing
Markets
Meat
Opportunity
Polls & surveys
Rural areas
Stores
Supply & demand
Supply chains
Southeastern states
United States > US
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Summary:The US imports a huge quantity of frozen meat (goat and lamb) each year. However, the local producers usually find the marketing of their animals and animal products as one of the major challenges in the rural areas. The objective of this study was to assess the market opportunity for goat and lamb meat in the major cities of the Southeast US. Surveys were conducted to collect the prices for goat and lamb meat and demand and supply situation for these products from various stores (Asian, Indian, Chinese, Korean, Mexican, international, Walmart, Kroger, Publix, and Sam's Club) located in Atlanta (Georgia); Orlando and Tallahassee (Florida); Jackson (Mississippi); Mobile, Huntsville, Birmingham, and Auburn (Alabama); and Nashville (Tennessee)). Altogether, data were collected from 38 stores in these cities. Mostly, the price listed was for frozen meat, and it varied from city to city, and store to store within a city. The price range for goat meat was from $9.88/kg in Orlando (FL) to $19.78/kg in Birmingham (AL). The price for lamb ranged from $21.60/kg in Mobile to $32.98/kg in Orlando. Price also varied depending on the type of meat for each species (lamb kabobs, lamb rack, lamb boneless, lamb loin chops, goat stew, goat chops). Most of the stores reported that the demand for goat and lamb meat was growing due to the increasing ethnic population, but the supply was uneven. The findings of this study suggest that there is a promising demand for goat meat and lamb in the Southeast. Developing a working plan to connect rural producers to the food supply chain, especially with vendors is necessary to create a viable marketing channel for the locally produced goat and lamb meat.
ISSN:0021-8812
1525-3163