VLIV EKONOMICKÉ KRIZE NA VÝVOJ PRODEJNÍ CENY CUKROVÉ ŘEPY JAKO ZÁKLADNÍHO NÁSTROJE MARKETINGOVÉHO MIXU

Abstract This article focuses on the impact of the global financial and economic crisis in the sugar beet industry in selected countries of the European Union. The author focuses on the development of the sale price of sugar beet as the basic tools of the marketing mix. [...]regression analysis will...

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Bibliographic Details
Published inMladá veda Vol. 6; no. 5; pp. 187 - 193
Main Author Slabá, Marie
Format Journal Article
LanguageSlovak
Published Presov Vydavatel'stvo UNIVERSUM-EU, s.r.o 01.12.2018
Subjects
Dependence
Economic crisis
GDP
Gross Domestic Product
Impact analysis
International finance
Marketing
Regression analysis
Statistical analysis
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Summary:Abstract This article focuses on the impact of the global financial and economic crisis in the sugar beet industry in selected countries of the European Union. The author focuses on the development of the sale price of sugar beet as the basic tools of the marketing mix. [...]regression analysis will be performed to detect any statistical dependence of the two variables. Key words: global financial and economic crisis, marketing, price, factors affecting price, sugar beet Abstrakt Tento článek se zaměřuje na dopad globální finanční a ekonomické krize na řepařský průmysl ve vybraných státech Evropské unie.
ISSN:1339-3189