Collaborative Network: Bringing Co-Innovation to Competitive Creative Industries in the ASEAN Economic Community

The implementation of the ASEAN Economic Community (AEC) encourages entrepreneurs to expand their market. For countries with unstable industries, particularly Small Medium Industries (SMIs), AEC offers a challenge and an opportunity to develop a competitive advantage through innovation. This study o...

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Bibliographic Details
Published inReview of Integrative Business and Economics Research Vol. 8; pp. 85 - 98
Main Author Ginting, Ginta
Format Journal Article
LanguageEnglish
Published Hong Kong Society of Interdisciplinary Business Research 01.01.2019
Subjects
Alliances
Business education
Collaboration
Competition
Competitive advantage
Creative industries
Crowdsourcing
Entrepreneurs
Free markets
Globalization
Innovations
International business
Knowledge
Knowledge management
Marketing
Skills
Studies
Indonesia
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Summary:The implementation of the ASEAN Economic Community (AEC) encourages entrepreneurs to expand their market. For countries with unstable industries, particularly Small Medium Industries (SMIs), AEC offers a challenge and an opportunity to develop a competitive advantage through innovation. This study observed the importance of creating a collaborative network and optimizing open sources for SMIs to stimulate innovation through co-innovation. This process aims to create value proposition to easily access and enter the ASEAN free market. The main objective is to understand the implementation of a collaborative network model to increase the degree of internationalization. Data was collected from 80 companies in the creative industries in Indonesia using random sampling technique. A total of 65 companies accomplished the surveys. Four hypotheses were developed and assessed. The SEM Partial Least Square was used to capture the degree and interrelation power among the factors involved. Results indicated that the success of increasing business intensity to international market was greatly determined by co-innovation, which can deliver value in the aspects of uniqueness, creativity, and quality.
ISSN:2414-6722
2304-1013