Can Low Corporate Image Increase Customer Loyalty?

According to Kotler and Keller (2009: 288) image is the public perception of the company or its products.According to Day in Sum and Hui (2009: 101), loyalty refers to a favorable attitude toward a brand by way of repeat purchase. 3.RESEARCH METHODS In accordance with the objectives to be achieved,...

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Bibliographic Details
Published inReview of Integrative Business and Economics Research Vol. 7; pp. 67 - 74
Main Authors Herawaty, Tetty, Monoarfa, Hilda
Format Journal Article
LanguageEnglish
Published Hong Kong Society of Interdisciplinary Business Research 01.01.2018
Subjects
Brand image
Brand loyalty
Business communications
Corporate identity
Corporate image
Customer satisfaction
Customer services
Hypotheses
Hypothesis testing
Loyalty programs
Marketing
Pawn shops
Perceptions
Product lines
Quality of service
Reputations
Service industries
Structural equation modeling
Variables
United States > US
Indonesia
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Summary:According to Kotler and Keller (2009: 288) image is the public perception of the company or its products.According to Day in Sum and Hui (2009: 101), loyalty refers to a favorable attitude toward a brand by way of repeat purchase. 3.RESEARCH METHODS In accordance with the objectives to be achieved, then used two types of research, namely descriptive analysis and verification analysis.[...]that changes in corporate image will have a major impact on customer loyalty reached 42.5%.[...]to improve customer loyalty Perum Pegadaian should also be attempted to improve the image of Perum Pegadaian itself.Shabbir, Shahbaz et.al. 2010l, (2010: 1229) states that "For an event there is a positive direct relationship between image and loyalty."[...]customers who believe that Perum Pegadaian has a high image will have a high loyalty as well, if the image of Perum Pegadaian is perceived poorly by the customer, the customer loyalty to Perum Pegadaian will also be low.
ISSN:2414-6722
2304-1013