APLIKACE MODELŮ A VYBRANÝCH METRIK V MARKETINGU A MARKETINGOVÉ KOMUNIKACI

Modelling in marketing can become a very important competitive tool for customer analysis, product portfolio analysis, analysis of the effectiveness of promotion and overall important tool for sustainable development of the company. Handbooks in Operations Research and Management Science 1993(5), 2-...

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Bibliographic Details
Published inMladá veda Vol. 6; no. 4; pp. 17 - 23
Main Author Slabá, Marie
Format Journal Article
LanguageSlovak
Published Presov Vydavatel'stvo UNIVERSUM-EU, s.r.o 01.06.2018
Subjects
Handbooks
Management science
Marketing
Operations research
Public relations
Sustainable development
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Summary:Modelling in marketing can become a very important competitive tool for customer analysis, product portfolio analysis, analysis of the effectiveness of promotion and overall important tool for sustainable development of the company. Handbooks in Operations Research and Management Science 1993(5), 2-23 3. A conceptual framework for using marketing models for sustainable development. Integration of mathematical models in marketing theory and practice. Handbooks in Operations Research and Management Science 1993(5), 773-826 12.
ISSN:1339-3189