Explicit ads seek to halt rise in sexual diseases

A government sexual health advertising campaign has given a new meaning to the traditional romantic Valentine's Day's message. In place of slushy slogans describing the pain of Cupid's dart are explicit warnings about the agony of gonorrhoea and genital herpes. "I love you so muc...

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Bibliographic Details
Published inBMJ. British medical journal (International ed.) Vol. 328; no. 7436; p. 412
Main Author Jackson, Trevor
Format Journal Article
LanguageEnglish
Published London BMJ Publishing Group 14.02.2004
EditionInternational edition
Subjects
Advertising campaigns
Sexually transmitted diseases
STD
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Summary:A government sexual health advertising campaign has given a new meaning to the traditional romantic Valentine's Day's message. In place of slushy slogans describing the pain of Cupid's dart are explicit warnings about the agony of gonorrhoea and genital herpes. "I love you so much it hurts... when I pee," reads the message on the front of a spoof Valentine's card warning of the risks of contracting chlamydia from having sex without a condom.
ISSN:0959-8146