Analysis of Domestic Tourist Market

The purpose of this study is to analyze the domestic tourist market segment who visits the tourist destinations in Gunung Kidul regency, Daerah Istimewa Yogyakarta (DIY) Province, Indonesia The population of this study is domestic tourist who visitsthe tourist destinations in Gunungkidul regency The...

Full description

Saved in:
Bibliographic Details
Published inJournal of Environmental Management & Tourism Vol. 8; no. 8(24); pp. 1579 - 1586
Main Authors Haryono, Sigit, Kustyadji, Gatot, El Qadri, Zainal Mustofa, Muafi
Format Journal Article
LanguageEnglish
Published Craiova ASERS Ltd 01.12.2017
Subjects
Beaches
Cluster analysis
Consumer behavior
Consumers
Culinary tourism
Environmental management
GDP
Gross Domestic Product
Integrated approach
Integrated marketing
Market segmentation
Market segments
Market strategy
Motivation
Socioeconomic factors
Tourism
Tourist attractions
Tourists
Travel industry
Vacations
Jakarta Indonesia
Indonesia
Online AccessGet full text

Cover

More Information
Summary:The purpose of this study is to analyze the domestic tourist market segment who visits the tourist destinations in Gunung Kidul regency, Daerah Istimewa Yogyakarta (DIY) Province, Indonesia The population of this study is domestic tourist who visitsthe tourist destinations in Gunungkidul regency The sample size is 250 respondents drawn from five major marine destinations; Baron Beach, Indrayanti, Siung, Sundak and Wediombo. Data analysis technique is using cluster analysis The results of the study explain that the domestic tourist market is divided into three segments; (1) tourists who only travel without considering other factors, (2) tourists who are sensitive with vacation cost and do not care about other attributes, and (3) tourists who consider all the attributes that manager offers (culinary, lodging, handycraft souvenirs, food souvenirs, access to destinations, vacation cost, transportation modes, tourist attractions, and the willingness to recommend). Research results can be used as a reference for academics and practitioners about the importance of having typologies strategy and policy based on customer groups.
ISSN:2068-7729
DOI:10.14505/jemtv8.8(24).14