A definitive framework for internal communication

In 2008, members of Melcrum's Strategic Communication Research Forum, a global membership group of senior internal communication practitioners, challenged Melcrum to devise a Framework that would provide a structure for "best practice internal communication". They wanted a tool that w...

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Bibliographic Details
Published inStrategic communication management Vol. 13; no. 2; p. 16
Main Authors Mellor, Victoria, Dewhurst, Sue
Format Magazine Article
LanguageEnglish
Published Chicago MELCRUM PUBLISHING 01.02.2009
Subjects
Best practice
Communication
Employees
Guidelines
Internal public relations
Leadership
Managers
Organizations
Practice research
Strategic management
Teams
United Kingdom > UK
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Summary:In 2008, members of Melcrum's Strategic Communication Research Forum, a global membership group of senior internal communication practitioners, challenged Melcrum to devise a Framework that would provide a structure for "best practice internal communication". They wanted a tool that would clearly define what an effective internal communication function can achieve, but also help to communicate to leaders in the organization what effective communication can achieve for the business. The Framework is designed to do four things, which are described below. The following are: 1. Act as a synthesis of all of Melcrum's best-practice research from the past five years. 2. Set a standard for internal communication. 3. Provide a benchmarking framework. 4. Communicate the function's role. While the Framework for an effective internal communication function refers, as its name suggests, to the function, the competency framework looks at the competencies required by individual practitioners within the function to carry out their roles effectively.
ISSN:1363-9064