WHAT TO DO WHEN YOUR MORALE HITS ROCK BOTTOM

Meeting and hearing from fellow communicators at conferences can be a great source of motivation. Life as an internal communicator brings highs and lows. They've all had those times when they feel they're fighting a losing battle. Leaders won't listen. Managers think communication is...

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Bibliographic Details
Published inStrategic communication management Vol. 12; no. 6; p. 14
Main Author Dewhurst, Sue
Format Magazine Article
LanguageEnglish
Published Chicago MELCRUM PUBLISHING 01.10.2008
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Summary:Meeting and hearing from fellow communicators at conferences can be a great source of motivation. Life as an internal communicator brings highs and lows. They've all had those times when they feel they're fighting a losing battle. Leaders won't listen. Managers think communication is the communication team's job. If this sounds familiar, here are six pointers you might like to think about: 1. Educate people about your job. 2. Ask yourself whether you're focusing on the right things. 3. Pick your battles. 4. Look for support in other places. 5. Look after yourself. 6. Keep the compliments.
ISSN:1363-9064