DO YOU KNOW WHO YOU'RE TALKING TO?

Employees want to communicate in a way that suits their working day. They want information that's relevant and interesting. Basically, they want communication that's designed with them in mind. Knowing your people better doesn't mean you just want to hit them with a hard sell. It'...

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Bibliographic Details
Published inStrategic communication management Vol. 11; no. 6; p. 14
Main Authors Dewhurst, Sue, FitzPatrick, Liam
Format Magazine Article
LanguageEnglish
Published Chicago MELCRUM PUBLISHING 01.10.2007
Subjects
Audience profile
Communication
Employees
Guidelines
Marketing
United Kingdom > UK
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Summary:Employees want to communicate in a way that suits their working day. They want information that's relevant and interesting. Basically, they want communication that's designed with them in mind. Knowing your people better doesn't mean you just want to hit them with a hard sell. It's all about being able to communicate with their needs in mind. So do some basic research. Plot out how many people work where, what languages they speak, and how much they earn. Find out what's important to them so you can interact in more relevant and engaging ways. Get an understanding of how they prefer to communicate.
ISSN:1363-9064