A Game Theoretical Analysis of Slotting Allowance
In this paper I use a game theoretical model to analyze the economic effects for the situation in which the retailers ask their upstream suppliers to pay the slotting allowances (also known as the shelf space rental fees) to obtain retailer patronage. The retailers are modeled as the Stackelberg lea...
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Published in | Tai Da Guan Li Lun Cong Vol. 6; no. 2; p. 61 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Taiwan
National Taiwan University Press, NTU College of Management
01.08.1995
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Subjects | |
Online Access | Get full text |
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Abstract | In this paper I use a game theoretical model to analyze the economic effects for the situation in which the retailers ask their upstream suppliers to pay the slotting allowances (also known as the shelf space rental fees) to obtain retailer patronage. The retailers are modeled as the Stackelberg leaders, and the upstream suppliers fpllowers, to characterize the current market situation in Taiwan. It is shown that under certain assumptions the slotting allowances should do no damage to the consumers' welfare and social welfare. These findings provide policy implications for the Fair Trade Commission of Taiwan. |
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AbstractList | In this paper I use a game theoretical model to analyze the economic effects for the situation in which the retailers ask their upstream suppliers to pay the slotting allowances (also known as the shelf space rental fees) to obtain retailer patronage. The retailers are modeled as the Stackelberg leaders, and the upstream suppliers fpllowers, to characterize the current market situation in Taiwan. It is shown that under certain assumptions the slotting allowances should do no damage to the consumers' welfare and social welfare. These findings provide policy implications for the Fair Trade Commission of Taiwan. |
Author | Ku-Lan, Chung 鍾谷蘭 |
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Copyright | Copyright National Taiwan University Press, NTU College of Management Aug 1995 |
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Snippet | In this paper I use a game theoretical model to analyze the economic effects for the situation in which the retailers ask their upstream suppliers to pay the... |
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SubjectTerms | Economic models Fees & charges Game theory Retailing industry Vendor supplier relations |
Title | A Game Theoretical Analysis of Slotting Allowance |
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