MERGER OF ING VYSYA BANK WITH KOTAK MAHINDRA BANK-A CASE STUDY

Keeping in mind the diverse needs of the business community, KMBL offers comprehensive business solutions that include Current Account, Trade Services, Cash Management Services and Credit facilities. Strategic Rationale and Benefits Kotak, with 641 branches and relatively deeper presence in the West...

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Bibliographic Details
Published inVidwat Vol. 11; no. 1; pp. 13 - 15
Main Author Krishnan, K H Gokula
Format Journal Article
LanguageEnglish
Published Hyderabad Dhruva College of Management 01.01.2018
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Summary:Keeping in mind the diverse needs of the business community, KMBL offers comprehensive business solutions that include Current Account, Trade Services, Cash Management Services and Credit facilities. Strategic Rationale and Benefits Kotak, with 641 branches and relatively deeper presence in the West and North, has a differentiated proposition for various customer segments including HNIs, deep corporate relationships including emerging corporates, a wide product portfolio, including agricultural finance and consumer loans, and a robust capital position. Customers and employees will benefit from the combined Kotak having a wider geographical spread, expertise across customer segments, such as SME, HNI, Corporates, and on products such as private banking, asset management, insurance, investment banking, NRI offerings etc. The pre-requisites on the part of students, before they attempt this case are: * A good understanding of the Indian banking sector will help the student to understand the strategic rationale of the merger. * The students must have completed their syllabus on Corporate Restructuring. * They must have practiced numericals on valuation of a company using DCF method, Accounting methods for amalgamation, using Pooling of interests method, Purchase method relevant to AS-14.
ISSN:0975-055X