Naturalness as a frame of reference for consumer perception of food

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Bibliographic Details
Published inAmerican Marketing Association. Conference Proceedings Vol. 13; p. 97
Main Author Kniazeva, Maria
Format Journal Article
LanguageEnglish
Published Chicago American Marketing Association 01.01.2002
Subjects
Biotechnology industry
Consumer behavior
Consumers
Food
Genetically altered foods
Grounded theory
Interviews
Marketing
Qualitative research
Research methodology
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