An examination of the use of exercised coercive power within a relational exchange: The moderating role of dealer resistance

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Bibliographic Details
Published inAmerican Marketing Association. Conference Proceedings Vol. 10; p. 57
Main Authors Kiyak, Tunga, Roath, Anthony S, Schatzel, Kim E
Format Journal Article
LanguageEnglish
Published Chicago American Marketing Association 01.01.1999
Subjects
Compliance
Furniture industry
Hypotheses
Structural equation modeling
Suppliers
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