Price discount and brand information effects on perceptions of quality and value

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Bibliographic Details
Published inAmerican Marketing Association. Conference Proceedings Vol. 11; p. 111
Main Authors Bearden, William O, Carlson, Jay P, Colton, Deborah, Weathers, Danny
Format Journal Article
LanguageEnglish
Published Chicago American Marketing Association 01.01.2000
Subjects
Brand names
Discounts
Investigations
Marketing
Perceptions
Prices
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