Business Marketing Strategy: Cases, Concepts, and Applications

Business Marketing Strategy: Cases, Concepts, and Applications edited by V. Katuri Rangan, Benson P. Shapiro and Rowland T. Moriarty, Jr., is reviewed.

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Bibliographic Details
Published inThe Journal of Product Innovation Management Vol. 13; no. 1; p. 83
Main Author Rothberg, Robert R
Format Book Review
LanguageEnglish
Published Hoboken Blackwell Publishing Ltd 01.01.1996
Subjects
Industrial markets
Market strategy
United States > US
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Summary:Business Marketing Strategy: Cases, Concepts, and Applications edited by V. Katuri Rangan, Benson P. Shapiro and Rowland T. Moriarty, Jr., is reviewed.
ISSN:0737-6782
1540-5885