Short Report Satisfaction Guaranteed: The Effect of Spatial Biases on Responses to Likert Scales

Surveys containing Likert scales employ a number of techniques to increase their construct validity, such as including occasional reversed items to maintain attention. Nicholls et al devised an ascending scale with favorable responses located on the right to test whether the descending format inflat...

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Bibliographic Details
Published inPsychological science Vol. 17; no. 12; p. 1027
Main Authors Michael E.R. Nicholls, Orr, Catherine A, Okubo, Matia, Loftus, Andrea
Format Journal Article
LanguageEnglish
Published Thousand Oaks SAGE PUBLICATIONS, INC 01.12.2006
Subjects
Likert scale
Psychological tests
Test methods
Validity
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Summary:Surveys containing Likert scales employ a number of techniques to increase their construct validity, such as including occasional reversed items to maintain attention. Nicholls et al devised an ascending scale with favorable responses located on the right to test whether the descending format inflated satisfaction scores.
ISSN:0956-7976
1467-9280
DOI:10.1111/j.1467-9280.2006.01822.x