Short Report Satisfaction Guaranteed: The Effect of Spatial Biases on Responses to Likert Scales
Surveys containing Likert scales employ a number of techniques to increase their construct validity, such as including occasional reversed items to maintain attention. Nicholls et al devised an ascending scale with favorable responses located on the right to test whether the descending format inflat...
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Published in | Psychological science Vol. 17; no. 12; p. 1027 |
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Main Authors | , , , |
Format | Journal Article |
Language | English |
Published |
Thousand Oaks
SAGE PUBLICATIONS, INC
01.12.2006
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Subjects | |
Online Access | Get full text |
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Summary: | Surveys containing Likert scales employ a number of techniques to increase their construct validity, such as including occasional reversed items to maintain attention. Nicholls et al devised an ascending scale with favorable responses located on the right to test whether the descending format inflated satisfaction scores. |
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ISSN: | 0956-7976 1467-9280 |
DOI: | 10.1111/j.1467-9280.2006.01822.x |