MANAGING VALUE CHAIN STRATEGY

The urgency and immediacy of the current financial crisis that burst into American consciousness in the 4th quarter of 2008 has left companies around the world gasping for air. The question of strategic success for large and small firms has shifted from one of based on profit growth to one of surviv...

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Bibliographic Details
Published inAllied Academies International Conference. Academy of Strategic Management. Proceedings Vol. 8; no. 2; p. 8
Main Authors Antoniou, Peter H, Levitt, Catherine E, Schreihans, Cynthia
Format Journal Article
LanguageEnglish
Published Arden Jordan Whitney Enterprises, Inc 01.07.2009
Subjects
Communication
Competition
Competitive advantage
Customers
Decision making
Economic crisis
Equity financing
Outsourcing
Perceptions
Power
Small & medium sized enterprises-SME
Strategic management
Studies
Sustainability
Value added
Value chain
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Summary:The urgency and immediacy of the current financial crisis that burst into American consciousness in the 4th quarter of 2008 has left companies around the world gasping for air. The question of strategic success for large and small firms has shifted from one of based on profit growth to one of survival. This presents a need to review the meaning of sustainability in an increasingly turbulent environment. This paper seeks to present a working model for evaluating the impact of autonomous and non-autonomous elements of the value chain on the corporate strategy of small and medium sized enterprises engaged in outsourcing toward better utilization and better management of the components of the value chain under turbulent economic conditions. [PUBLICATION ABSTRACT]