DIGITAL TECHNOLOGY MODEL THAT LINKS AFRICAN AMERICAN SMALL BUSINESSES WITH INNOVATION

Expansion of electronic commerce has the potential to increase retail productivity. However, during the past few year s numerous e-commerce in the business-to-consumer (B2C) market, but has not been as successful and rapid as expected. Today, with an economy enable and driven by connectivity, a fund...

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Bibliographic Details
Published inAllied Academies International Conference. Academy of Information and Management Sciences. Proceedings Vol. 6; no. 2; p. 45
Main Author Massoud, Samia L
Format Journal Article
LanguageEnglish
Published Arden Jordan Whitney Enterprises, Inc 01.07.2002
Subjects
African Americans
Alliances
Collaboration
Competition
Competitive advantage
Electronic commerce
Innovations
Small business
Studies
United States > US
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Summary:Expansion of electronic commerce has the potential to increase retail productivity. However, during the past few year s numerous e-commerce in the business-to-consumer (B2C) market, but has not been as successful and rapid as expected. Today, with an economy enable and driven by connectivity, a fundamental shift in business models is occurring whereby information, knowledge and relationships underline competitive advantage. In order to complete in what is referred to as New Economy, companies must use technology-mediated channels, formulate technology convergent strategies, and organize resources around knowledge and relationships. This study introduces a conceptual model that maps access to knowledge flows against limitations such as the size of the company or the lack of technology knowledge. It is suggested that fostering a culture of connectivity to initiate knowledge exchange may offer a potential solution to the possible loss of competitive advantage for small businesses in the digital economy. [PUBLICATION ABSTRACT]