PERSONALITY, GENDER, AND RISK: A FRAMING ANALYSIS

Recent literature has explored the effect of personality type on economic education. This paper extends that literature by tying personality types and gender to individual decision making for issues involving risk anduncertainty. This study replicates findings that the framing of uncertain decisions...

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Bibliographic Details
Published inAllied Academies International Conference. Academy for Economics and Economic Education. Proceedings Vol. 4; no. 2; p. 1
Main Authors Parker, Darrell F, Spears, Martha C
Format Journal Article
LanguageEnglish
Published Arden Jordan Whitney Enterprises, Inc 01.07.2001
Subjects
Behavior
Decision making
Expected utility
Gender
Gender differences
Influence
Literacy
Personality
Personality traits
Preferences
Psychology
Sex roles
Studies
Utility functions
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Summary:Recent literature has explored the effect of personality type on economic education. This paper extends that literature by tying personality types and gender to individual decision making for issues involving risk anduncertainty. This study replicates findings that the framing of uncertain decisions, although a violation of strict expected utility theory, is a widespread phenomenon. Through reported personality measures, framing, gender, and personality types are linked. These finding demonstrate that both personality types and gender are important when considering the evaluation of decisions involving risk and uncertainty. Personality types, as well as gender, are found to yield significant differences in decision making both in terms of risk preference and framing. Since behavior is influenced by personality type and gender, then the concern for economic educators is that learning is also influenced. [PUBLICATION ABSTRACT]