Illustration in Fashion Publications and Retail Store Advertising in America: The Artist behind the Look and the Resurrection of the Fashion Illustrator

Fashion illustration has had an extensive, yet tenuous, relationship with publications and clothing stores' commercial advertising throughout its history. In this essay, I explore the role of illustration in promoting retail stores and the evolution of artists who have combined simple media and...

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Bibliographic Details
Published inBusiness History Conference. Business and Economic History On-line : Papers Presented at the BHC Annual Meeting Vol. 7; p. 1
Main Author Golembuski, Cynthia
Format Conference Proceeding
LanguageEnglish
Published Wilmington Business History Conference 01.01.2009
Subjects
20th century
Advertising
Advertising campaigns
Artists
Awards & honors
Careers
Design
Fashion
Fashion designers
History
Illustrations
Illustrators
Print advertising
Retail stores
Studies
Watercolor painting
Women
United States > US
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Summary:Fashion illustration has had an extensive, yet tenuous, relationship with publications and clothing stores' commercial advertising throughout its history. In this essay, I explore the role of illustration in promoting retail stores and the evolution of artists who have combined simple media and modern technology to create unique advertising campaigns. I examine the styles and significance of illustrators J. C. Leyendecker, Andy Warhol, Antonio Lopez, Kenneth Block, Steven Stipelman, Mats Gustafson, and Jean-Philippe Delhomme. In 2008, artist-illustrator Ruben Toledo and photographer Ruven Afanador's three-dimensional vision for retailer Nordstrom's advertising campaign took fashion illustration to a new level. Illustrators Jason Brooks, Lisa Henderling, and Lisa Evans use digital technology to conjure visually stimulating campaigns for publications and retail store advertising. Ultimately, the epitome of fashion illustration in retailers' advertising can be realized when artists, no longer just illustrators, experiment with media, collaborate, and transform their styles into a commodity that transcends the status quo. [PUBLICATION ABSTRACT]
ISSN:1941-7349
1941-7349