Marketing automation

The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and c...

Full description

Saved in:
Bibliographic Details
Published inBulletin of the Transilvania University of Brașov. Series V, Economic science Vol. 9; no. 2; p. 87
Main Author Todor, Raluca Dania
Format Journal Article
LanguageEnglish
Published Brasov Transilvania University of Brasov 01.07.2016
Subjects
Advertising campaigns
Automation
Business intelligence
Customer relationship management
Customers
Marketing
Marketing information systems
Product lines
Social networks
Software
Software upgrading
Online AccessGet full text

Cover

More Information
Summary:The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the technical progress, the marketing fragmentation, demand for customized products and services on one side and the need to achieve constructive dialogue with the customers, immediate and flexible response and the necessity to measure the investments and the results on the other side, the classical marketing approached had changed continue to improve substantially.
ISSN:2065-2194