A CONCEPTUAL FRAMEWORK FOR DEVELOPMENT OF FEATURE BASED MOTORHOME FOR INDIAN FAMILIES

A Motorhome/Recreational Vehicle is the most common term for a motor vehicle or trailer having living space and amenities available in a home. It is witnessed that over the years, Indian families buying perception and behavior towards cars have now been challenged by the new range of cars equipped w...

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Bibliographic Details
Published inAnnals of Faculty Engineering Hunedoara Vol. 14; no. 4; p. 155
Main Authors Shinde, Mukesh Rao, Jain, M L
Format Journal Article
LanguageEnglish
Published Hunedoara Faculty of Engineering Hunedoara 01.11.2016
Subjects
Consumer behavior
Families & family life
Mobile homes
Recreational vehicles
India
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Summary:A Motorhome/Recreational Vehicle is the most common term for a motor vehicle or trailer having living space and amenities available in a home. It is witnessed that over the years, Indian families buying perception and behavior towards cars have now been challenged by the new range of cars equipped with all the luxuries, comforts and facilities that can be afforded at ease. Moreover, there is a significant growth in the number of high middle income class group in Indian society due to increase in per capita income. The present paper aims to prepare a theoretical framework for Modeling of Features Based Motorhome for Indian Families and to propose a feature based Motorhome model for Indian Families that may be beneficial for the Indian Automobile Manufacturers.
ISSN:1584-2665
2601-2332