TRANSFORMATION FROM MASS PRODUCTION TO MASS CUSTOMIZATION IN SCM: OBSTACLES AND ADVANTAGES

This paper investigates the application of mass customization in supply chain management. Throughout research of the current literature and findings authors have discovered interesting keymarks that are related to obstacles and advantages while organization is trying to transform from mass productio...

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Bibliographic Details
Published inActa Technica Corvininesis Vol. 10; no. 1; p. 29
Main Authors Orosnjak, Marko, Jocanoviæ, Mitar, Karanoviæ, Velibor, Vekiæ, Aleksandar, Mediæ, N
Format Journal Article
LanguageEnglish
Published Hunedoara Faculty of Engineering Hunedoara 01.01.2017
Subjects
Brand loyalty
Customer services
Fines & penalties
Flexibility
Internet of Things
Lean manufacturing
Philosophy
Quality
Suppliers
Supply chain management
Supply chains
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Summary:This paper investigates the application of mass customization in supply chain management. Throughout research of the current literature and findings authors have discovered interesting keymarks that are related to obstacles and advantages while organization is trying to transform from mass production to mass customization. Significant aforementioned findings are gleaned, expounded nad compared with a current study in the field. Results are far from panaceas but its a next step to cope with obstacles and develop advantages of MC in supply chain management.
ISSN:2067-3809