TRANSFORMATION FROM MASS PRODUCTION TO MASS CUSTOMIZATION IN SCM: OBSTACLES AND ADVANTAGES
This paper investigates the application of mass customization in supply chain management. Throughout research of the current literature and findings authors have discovered interesting keymarks that are related to obstacles and advantages while organization is trying to transform from mass productio...
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Published in | Acta Technica Corvininesis Vol. 10; no. 1; p. 29 |
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Main Authors | , , , , |
Format | Journal Article |
Language | English |
Published |
Hunedoara
Faculty of Engineering Hunedoara
01.01.2017
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Subjects | |
Online Access | Get full text |
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Summary: | This paper investigates the application of mass customization in supply chain management. Throughout research of the current literature and findings authors have discovered interesting keymarks that are related to obstacles and advantages while organization is trying to transform from mass production to mass customization. Significant aforementioned findings are gleaned, expounded nad compared with a current study in the field. Results are far from panaceas but its a next step to cope with obstacles and develop advantages of MC in supply chain management. |
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ISSN: | 2067-3809 |