A Structured Science Based Needsfinding for Infrastructure Living Labs

Living Labs increasingly enable innovations to be facilitated and implemented in a fast and efficient way. Key element is the active involvement of users. This case presents the needsfinding phase of an infrastructure project within the context of cycling. Since effectuation costs are high (roads an...

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Bibliographic Details
Published inISPIM Conference Proceedings p. 1
Main Authors Savelkoul, Louise E M, Peutz, Murk M V
Format Conference Proceeding
LanguageEnglish
Published Manchester The International Society for Professional Innovation Management (ISPIM) 01.01.2016
Subjects
Behavior
Bicycling
Commuting
Employees
Employers
Innovations
Studies
Traffic congestion
User needs
Netherlands
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Summary:Living Labs increasingly enable innovations to be facilitated and implemented in a fast and efficient way. Key element is the active involvement of users. This case presents the needsfinding phase of an infrastructure project within the context of cycling. Since effectuation costs are high (roads and buildings are capital intensive), the need for focus (tackling the right user needs) is essential for funding of the lab. The needsfinding phase aims to generate user needs and wants, which is researched by investigating bicycle commuting intention. This is tested by use of the Theory of Planned Behavior (TPB). The results show convincingly that bicycle commuting intention can be explained by the variables of the TPB model (R2=.808). Within the context of a Living Lab, this model can be used as a very effective tool to stimulate behavioral change. These insights can be inspiring for innovation experts outside the area of cycling.