BACK TO THE FUTURE BY REVIVING AUTHENTIC CULTURAL AND CREATIVE INDUSTRIES IN BALKANS

• Published in: Analele Universitǎti̧i "Constantin Brâncuşi" din Târgu Jiu. Serie Litere și Ştiinţe Sociale no. 4; p. 57
• Main Author: Niculescu, George
• Format: Journal Article
• Language: English
• Published: Targu Jiu University Constantin Brancusi of Târgu-Jiu 01.10.2016
• Subjects: Cultural heritage; Fine arts; Innovations; Performing arts; Balkan states
• ISSN: 1844-6051; 2344-3677

The article starts from a real situation: the Balkans, a less developed region of Europe, has at its disposal a rich creative and cultural sector in many domains: liberal arts, music, dance, folk architecture, religious and secular medieval art, handcrafts products, design, literature, cultural tourism, a priceless ethno-folk heritage, varied cultural traditions etc.) less put forward. Thus, the Balkans's extremely rich and varied cultural heritage, artistic and craft creation, unique worldwide, show the necessity and viability of capitalizing them in creative industries. The article proposes to contribute to the generation and development in the creative industries market / the creative-innovative SMEs from the Balkans, focused on the creative and cultural traditions in this region, especially on what UNESCO called "living treasures" (individuals or groups who embodied intangible national cultural values as living human treasures). So our article aim to contribute to the development of the competitiveness of the European cultural-creative industries from Balkan area, (starting from a adequate strategy for development of "Balkan living human treasures"), by stimulating and helping the adoption and deployment of innovative ICT solutions, specially conceived and adapted to the necessities of cultural-traditional SMEs and "living treasure entrepreneurs".