I Run to Be Fit, You Run For Fame: Context Effects Affecting Self-Positivity in Judgments on Consumption Motives and Emotions

Three field experiments demonstrate that judgments of own versus peers' consumption motives and emotions are subject to self-positivity reflecting socially desirable reporting. Changing the order of questions and the type of referent other changes the perceived similarity between the self and t...

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Bibliographic Details
Published inAdvances in Consumer Research Vol. 41; p. 1
Main Authors Engeler, Isabelle, Raghubir, Priya
Format Conference Proceeding
LanguageEnglish
Published Urbana Association for Consumer Research 01.01.2013
Subjects
Consumer behavior
Emotions
Judgment
Peers
Studies
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Summary:Three field experiments demonstrate that judgments of own versus peers' consumption motives and emotions are subject to self-positivity reflecting socially desirable reporting. Changing the order of questions and the type of referent other changes the perceived similarity between the self and the other and attenuates self-positivity and socially desirable responding.
ISSN:0098-9258