The Role of the Marketplace in the Immigrant Women'S Negotiation of Place Within the Dominated Space

In contexts in which the immigration is a relatively recent phenomenon, the market becomes a dominated space, in which the immigrants' subjectivities are defined in a certain way. The immigrant women draw on the marketplace representation of the modern woman to negotiate, through the practices...

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Bibliographic Details
Published inAdvances in Consumer Research Vol. 38; p. 1
Main Author Chytkova, Zuzana
Format Conference Proceeding
LanguageEnglish
Published Urbana Association for Consumer Research 01.01.2011
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Summary:In contexts in which the immigration is a relatively recent phenomenon, the market becomes a dominated space, in which the immigrants' subjectivities are defined in a certain way. The immigrant women draw on the marketplace representation of the modern woman to negotiate, through the practices of everyday life, the place assigned to them.
ISSN:0098-9258