Effectiveness of business strategies in Brazilian textile industry/Efetividade das estratégias de negócios na indústria têxtil brasileira

This research analyses how the interaction between strategy capabilities, strategy types, strategy formulation quality and implementation capability affect organizational performance in Brazilian textiles companies. This article proposes and tests a conceptual framework, using a structural equation...

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Bibliographic Details
Published inRAUSP management journal Vol. 51; no. 2; p. 225
Main Authors Batista, Paulo César de Sousa, Lisboa, João Veríssimo de Oliveira, Augusto, Mário Gomes, de Almeida, Fátima Evaneide Barbosa
Format Journal Article
LanguageEnglish
Published São Paulo Emerald Group Publishing Limited 01.04.2016
Subjects
Competition
Competitive advantage
Financial performance
Innovations
Marketing
Small & medium sized enterprises-SME
Structural equation modeling
Studies
Sustainability management
Textile industry
Brazil
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Summary:This research analyses how the interaction between strategy capabilities, strategy types, strategy formulation quality and implementation capability affect organizational performance in Brazilian textiles companies. This article proposes and tests a conceptual framework, using a structural equation modeling of a set of 211 valid questionnaires on Brazilian textiles firms. The results support links between focus strategy and marketing capabilities, and between cost leadership strategy and management capabilities. However, the relationship between technologic capabilities and differentiation strategy was not statistically significant. The existence of an inter-relationship between generic strategies of focus, cost leadership and differentiation indicates the use of combined strategies. Concerning the firms' financial performance, the results show that management capability and market performance have a statistically significant relationship with financial performance.
ISSN:2531-0488
2531-0488
DOI:10.5700/rausp1236