LES PRATIQUES DU MARKETING TERRITORIAL DANS LE CONTEXTE MAROCAIN : ELEMENTS DE REFLEXION [ THE PRACTICES OF TERRITORIAL MARKETING IN THE MOROCCAN CONTEXT: REFLECTIONS ELEMENTS ]

This paper aims at enriching theoretical and practical basis of territorial marketing in Morocco. Indeed, in an international globalized and digitalized context, regions are called upon to stand out by resorting to communication and promotion tools, and in a larger scale to territorial marketing too...

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Bibliographic Details
Published inInternational journal of innovation and applied studies Vol. 16; no. 1; p. 183
Main Authors El Khazzar, Aziz, Echattabi, Hicham
Format Journal Article
LanguageFrench
Published Rabat International Journal of Innovation and Applied Studies 01.05.2016
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Summary:This paper aims at enriching theoretical and practical basis of territorial marketing in Morocco. Indeed, in an international globalized and digitalized context, regions are called upon to stand out by resorting to communication and promotion tools, and in a larger scale to territorial marketing tools. Therefore, any debate on territories-applied marketing is virtually habitual among politicians and economic and territorial developers. Morocco has gone through an important phase in the process of territorialisation through the establishment of genuine economic regions equipped with authority and decision-making autonomy. In this framework, the adoption of territorial marketing has become a must to accompany Morocco's strategy of regionalization. This paper provides an all-round view on the territorial marketing approach and its applicability in Moroccan regions.
ISSN:2028-9324