Tools to keep brands on the market
Brand purpose is to increase shareholders' wealth and making profit. Considering the organizations economic environment changes and the fall of the most markets, the paper is focused on the general forces impeding the brand development and on finding some tools to strengthen the brands.
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| Published in | IDEAS Working Paper Series from RePEc |
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| Main Authors | , |
| Format | Paper |
| Language | English |
| Published |
St. Louis
Federal Reserve Bank of St. Louis
01.01.2010
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| Online Access | Get full text |
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| Summary: | Brand purpose is to increase shareholders' wealth and making profit. Considering the organizations economic environment changes and the fall of the most markets, the paper is focused on the general forces impeding the brand development and on finding some tools to strengthen the brands. |
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