MEASURING TOURIST COGNITION AND PREFERENCES IN CREATIVE TOURISM AREA

As one of the oldest cities in Taiwan, Tainan boasts a rich resource of cultural and historical attractions. Thanks to the backing of the municipal government, Old Five Channels Cultural Zone has been turned into an example of creative tourism, drawing in a large number of tourists. This research su...

Full description

Saved in:
Bibliographic Details
Published inInternational journal of organizational innovation Vol. 8; no. 1; p. 103
Main Authors Ting, Yu-San, Lin, Yi-Hsien, Hsu, Yu-Lun
Format Journal Article
LanguageEnglish
Published Hobe Sound International Association of Organizational Innovation 01.07.2015
Subjects
Cities
Cognition & reasoning
Creative industries
Cultural tourism
Culture
Historic buildings & sites
Preferences
Questionnaires
Statistical analysis
Studies
Tourism
Variance analysis
Tainan Taiwan
Taiwan
Online AccessGet full text

Cover

More Information
Summary:As one of the oldest cities in Taiwan, Tainan boasts a rich resource of cultural and historical attractions. Thanks to the backing of the municipal government, Old Five Channels Cultural Zone has been turned into an example of creative tourism, drawing in a large number of tourists. This research surveyed the cognition and preferences of visitors at the cultural zone via questionnaire and analysed the statistics using one-way Analysis of Variance (ANOVA) and Tukey Honestly Significant Difference (HSD) test. A connection between the attraction and the area, which the research aims to discover, was found to be absent. The lack of local distinctness is detrimental to the development of cultural and creative industries here, which in the long run risk would harm the zone's tourist appeal and image as a creative tourism destination.
ISSN:1943-1813