Using Short-Form Video in the Multimedia Journalism Classroom

Much of the research on audience attention spans comes from online marketing companies, which help companies determine if their advertisements will get watched in online videos. Outlets like CBS This Morning and CBS Evening News often run 15-second segments of their on-air broadcasts, highlighting a...

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Bibliographic Details
Published inTeaching journalism & mass communication Vol. 4; no. 2; p. 1
Main Author Gil, Jodie Mozdzer
Format Journal Article
LanguageEnglish
Published Columbia Association for Education in Journalism and Mass Communication Small Programs Interest Group 01.10.2014
Subjects
Attention Span
Captions
Credibility
Digital video
Editing
Journalism
Journalism Education
Journalists
Multimedia
Narration
Quality
Smartphones
Social networks
Streaming media
Students
Video Technology
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Summary:Much of the research on audience attention spans comes from online marketing companies, which help companies determine if their advertisements will get watched in online videos. Outlets like CBS This Morning and CBS Evening News often run 15-second segments of their on-air broadcasts, highlighting an important quote from an interview subject or teasing an item to be aired later that day. * Text narration: BBC's Instafax and NowThis News have mastered the art of quick videos that use short text narration and music to move the viewer through the B-roll clips. * Voice-over narration:
Bibliography:SourceType-Scholarly Journals-1
ObjectType-Feature-1
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ISSN:2163-9132